Rechercher
  • Marc

NEW EATING HABITS


What?

A group of academics wanted to create a typology of people’s eating habits according to

new descriptions like vegan, pescatarian and omnivore. This required finding people who fit

these new definitions.


How?

Via Facebook, Instagram and key Associations we rapidly got to a sample of 713

participants.


Results?

Not only was it possible to profile each of these new groups, we were also able to establish

how one group perceived the other and vice versa. Very interesting results!


Added value:

“This kind of study would normally have been conducted in a qualitative manner but thanks

to QuestionMe’s unique access to any respondent type, we were do a quantitative study.

Great.”


1 vue0 commentaire

Posts récents

Voir tout

PWC