NEW EATING HABITS
A group of academics wanted to create a typology of people’s eating habits according to
new descriptions like vegan, pescatarian and omnivore. This required finding people who fit
these new definitions.
Via Facebook, Instagram and key Associations we rapidly got to a sample of 713
Not only was it possible to profile each of these new groups, we were also able to establish
how one group perceived the other and vice versa. Very interesting results!
“This kind of study would normally have been conducted in a qualitative manner but thanks
to QuestionMe’s unique access to any respondent type, we were do a quantitative study.