What?
This young petfood company wanted to understand how cat and dog owners feed their pets with a particular focus on innovative foods.
How?
Via Facebook and Instagram, we were able to quickly find 300 participants who we
questioned on key aspects of animal health and nutrition.
Results?
Based on the findings of this study, the client Team organized a crowd-funding campaign
that quickly met its target. “Without this study and the QuestionMe Team’s support, we
would not have had such a successful crowdfunding campaign”, Company Founder, pet
nutrition brand.
Added value
Being able to measure the size of a market for a new product + identifying the profile of
owners most interested by the new offer to speed up trial and adoption.
