What?
A market mapping study to identify opportunities and competition for this leading sushi
chain in very targeted locations around Geneva and Lausanne in Switzerland.
How?
A range of social media was used to find 812 participants – a large sample considering the
highly targeted nature of this study.
Results?
“We didn’t think it would be possible to find so many people that fitted our criteria.
QuestionMe really amazed us here and also how they managed the whole project. The
result is the development of a new product range which is a real hit! The study is also
helping us to identify ways for us to reinforce our positioning.”
Added value:
Our ability to recruit target profile participants in very defined geographical areas and in
large numbers.
